“ForestCoin”: Connecting Nature to the Economy through Cryptocurrencies
We need the economy to progress as a species, but we also need nature to thrive. Crypto can allow us to have both.
Note: I´ve moved to SubStack. I´ll still be posting things on Medium occasionally , but now you can find most of my new work here.
Consumers prefer brands, products and service that do good for the planet
For years, I have been studying the economy and nature (amongst other things). Some time ago I reached the conclusion that tying the two together was necessary, because the economy is much needed for the advance of our species, but so is nature. The economy is arguably the backbone of human enlightenment, but nature brings us joy, connection and health. About a year ago, I realized that people worldwide are willing to pay more for products that have a positive impact in the environment. Since our economy is largely driven by consumption, this presents a gateway to a world in which we make the planet better off by carrying on with our economic activity. Organizations that do good things for the planet are going to be increasingly favored by consumers and therefore, going green is good business now.
